Arbor works with leaders at software scale-ups and enterprises to navigate high-stakes product transformations — executing strategies and building teams that drive growth.

The work blends strategic clarity with hands-on execution: Sustaining the core while building what’s next.

At LaunchNotes (Series A SaaS), Evan led Product & Design and launched an AI agent product featured by Anthropic while aligning the core business for scale. At FullStory (Series D SaaS), he guided product management as the company grew past $100M ARR and launched new products to complement the core offering. At Atlassian (Enterprise SaaS), Evan led a pivot of their real-time communication products — redeploying 80% of the team to build the next generation while a lean crew sustained the core. At H-E-B (Enterprise Retail), Evan helped steer a multi-billion-dollar digital transformation — sustaining the core retail business while creating new digital customer experiences and capabilities that positioned the company for the next decade. And as the first product manager at NetSpend (Enterprise FinTech), Evan helped stand up a new line of business.

Strategic Product Partnership · Monthly retainer

A embedded partnership that adapts to your transformation needs. Whether that's 2 days a week leading through a pivot, or a full-time interim solution, the retainer gives you consistent access to strategic product leadership without the overhead of a full-time hire.

Also available: Time-boxed sprints for discrete projects (strategy audits, MVP scoping, market analysis), advisory relationships for ongoing strategic counsel, and workshops and coaching for product teams and leaders.