Product clarity for founders who move fast
Arbor works alongside early-stage SaaS teams to focus, differentiate, and ship.
Let's Talk
✉️ hello@arborproductsolutions.com
Approach
Arbor exists for one kind of client: Founders who value speed, focus, and seasoned judgment, but don’t yet have a dedicated product leader.
It’s a fractional, high-trust partnership that moves like part of your team, bringing CPO-level clarity without the overhead — and full-stack product execution when you need it. Backed by 20 years of SaaS experience, I help teams extract customer insight, map opportunity spaces (and when necessary jump in to open the PR).
Arbor gets to the heart of what your customers want, what the market demands, and what you’re trying to articulate as a leader — turning that clarity into confident product decisions.
Arbor Product Solutions is led by Evan Michner, a 20-year product executive who’s built teams and products at companies like FullStory, Atlassian, LaunchNotes, and H-E-B, from finding product-market fit to reinventing mature businesses.
Ways to Work Together
Each engagement begins with a short conversation to understand your stage, challenges, and goals. If there’s mutual fit, we’ll co-design an approach that's flexible and delivers the right impact.
Retained Partnership

Retainer capacity is full through Q1 2026. Though, always happy to connect and explore future timing or lighter-touch ways to work together.
Monthly retainer for teams who are operating without a dedicated Product leader. Often as a forward-deployed PM with executive judgment, I embed to dissect the problem space, gather real customer insight, and shape clear product direction. Hands-on to move the work forward, senior enough to know what matters.
Real examples
These partnerships go deep — typically 1-2 founders at a time.
  • 2 days per week at a series A startup standing up a new team and strategy to expand horizontally and position for a series B raise
  • 3 days per week evolving a product to position for profitability alongside the CEO
Project Engagement
A 3-5 day fixed-scope, time-boxed "Clarity Sprint" designed to answer hard questions or unblock stalled initiatives for teams that need focus, now.
Real examples
  • 3 days to form and validate a hypothesis, execute scrappy interviews, define an MVP, and outline competitive positioning to identify a new business venture
  • 1 week to understand why customers weren't engaging with a particular feature, define the core use case, lead customer interviews, and shape a clear product direction
  • 2 days to build pricing strategy and positioning for a devtools startup; customer segmentation, PLG UX audit, ICP definition, and confidence for the founder to invest in marketing fuel
Product Advisory
Lighter-touch guidance for founders who want seasoned product perspective on a more ad hoc cadence.
Real examples
  • 1 day per month to press on priorities and customer feedback meant to clarify roadmap
  • 1 day per month advising CEO on product process overhauls, quarterly planning, and installing customer interview frameworks
  • 1 hour per week focusing on improving founder communication and strategy
  • 2 hours per week live and async setting up the Exec team to hire a Product leader and grow the team towards a fundraise
Coming soon
  • Product Ops On-Demand: Scalable leverage through product ops veterans who can set up the processes and tools to get Product, Design, and Engineering shipping fast.
  • Product Communications Coaching: For senior PMs and Product Leaders who've been told their product chops are solid, but their narrative isn't landing. A pack of 4 sessions to workshop and improve their product communication for greater impact.
Interested? ✉️ hello@arborproductsolutions.com
Proof
"Evan has an uncanny ability to understand people and guide them toward clarity. Evan didn’t just push his perspective — he made me believe it. A masterclass in product development. Whatever your problem, let Evan help you figure it out."
Emil Ivov, Founder
"Evan has a remarkable ability to distill complexity into clarity, consistently zeroing in on what truly matters…He balances strategic vision with practical execution, setting our product direction through customer-centric thinking and pragmatic decision-making. His calm demeanor and deescalating approach were invaluable in difficult situations."
Salvatore Sodano, Engineering Leader
"Evan is that rare product management unicorn at the crossroads of engineering, product, and marketing, blending all three to turn complexity into clarity and vision into reality. His crisp communication style, exceptional drive, and insatiable curiosity make him an unstoppable force in delivering products that matter."
Jake Brereton, Founder